INTERNAL STAFF COMMS.
OWN YOUR AWESOME
AND START ENGAGING
I brainstorm and help you shape your thoughts. Then I write dynamic, engaging copy that gets you noticed. Websites, PR communication, social media channel messaging, internal newsletters, presentations, brochures, promotional campaigns and more.
Who have I written for? It’s a very, very long list, but here are a few of the companies and brands I’ve been fortunate enough to be involved with: Vodacom, Engen, Guinness, Nederburg, Liqui-Fruit, Simba, Jordan Shoes, Three Ships Whisky, Clicks, Woolworths, Yardley, Dairybelle, Sasko, Cape Town Tourism, Team Shosholoza, MDot, Sanlam, Old Mutual, ShowMe.
BE BRAVE, BE STRONG
It’s a tough new normal-abnormal, upside down and thoroughly uncertain world. But that’s okay. Because if you’re brave, if you’re strong, if you believe in your ability, then I’ll help you be heard for who you are. Writing conversion-focused, strategically sound copy that educates, informs, entertains, persuades and ultimately engages and connects with your market is no easy task. I’ll help you reach those potential new subscribers, gain exposure for your launch, boost engagement, fascinate your followers, generate leads and create sales. I’ll pull together the big picture for you so that it’s clear, concise, succinct and flows.
A pdf offering examples of my photographic, copy and website development work and projects.
I WRITE IT THE WAY YOU WANT IT
ON BRIEF. ON DEADLINE.
Creating a brilliantly successful business is an art. It takes time. Vision. Thought. Hard work. Whether you’re a bustling boutique, a small home-based start-up, a busy blogger or an agency needing concept-driven copy, I’ll help you say it loudly and proudly. From simple sales e-mails to heavyweight annual reports, to conversational copy, I write it with authenticity, positioning you with the style and tone best suited to your business.
WHAT I WRITE
What is your online success strategy for the new normal? Is your website or blog content really in line with how your readers are thinking and reacting right now? I’ll write you innovative content to help you stimulate interest and play your A-game.
Convey your value via e-mail messaging so that you start speaking to people on a more personal level, get responses and begin creating relationships that actually count. You be the fearless entrepreneur. I’ll be your prize-fighting wordsmith cornerman.
You’re getting the word out to your customers, but are you getting the word in to your staff? I’ll craft your copy so that you share your successes and ideas, highlight new clients, welcome new employees and cultivate a strong company culture. Easy really.
What can you say about your business in 500 – 700 words? A lot actually! Interesting, creative, well-considered advertorials give you cost-effective, highly qualified leads by driving people to your website. Fact. Ready when you are.
Staff memos, incentives, competitions, promotions, motivational letters, crisis management communication, policies, procedures, training scripts and manuals – I write them all, I write them quickly, I write them with honesty, transparency and heart.
Product updates, launches, invitations, specials, promotions, SMS texts, phone line and call centre scripts, CRM messaging. If your written communication feels stilted, overly-formal and unduly scripted, let’s change it to real, personal and relevant.
Competition is fierce out there and you need to arm-wrestle your way into grabbing your piece of the pie. So what are you saying about your brand? Are you inspiring? Motivating? Calling people to action? How are you being perceived as different from your competition? You should probably call me.
If you want someone to write on your behalf, hire an assistant. If you want someone to create and craft text using your voice, your nuances and your key attributes all in your tone, then hire me. I’ll bring additional perspectives, thought-provoking questions and challenge you to dive deeper into your ideas, concepts and subject matter.
Hitting the ball out of the park with strategically and creatively written Facebook, Instagram and Twitter ads is an art. You can bang a few out yourself and hope for the best. Or you can throw the challenge my way. 58 800 hours of writing experience (give or take a few hundred hours) in every word.
The biggest problam with mistakes is that they happen – and they hapen all to often. Spacing errors; speling mistakes, grammmatical issues, punctuation glitches. I’ll proof-read that annual report, presentation, and and that thesis. So how many errors did you spot in this paragraph?!?’
Who you are, what you’ve achieved, what you offer, where you’re going. What you say and how you position yourself on LinkedIn is going to largely determine who sees you and more importantly, who connects with you. I’ll craft your profile, I’ll write your articles. Let’s do it right.
Put yourself in the shoes if your potential employee. How does your recruitment ad sound? If it says something about ‘being a self-starter, highly motivated individual who is good with people’ you’re doing it all wrong. Call me and let’s get you selling that job to the correct candidates.
Whether you’re a photographer, a plumber, a garden landscaper, small businesses or non-profit, in fact, no matter who you are, your website needs to be your vibrant, modern, easy on the eye, practical shop window. I’ll make it that – keywording it, writing SEO friendly copy and linking it to your social media channels.