WHY YOU SHOULD HIRE A PRO COPYWRITER
You have a new opportunity, a product, or a service that you want to take to market, nurture, grow, profit from. You have some ideas about your brand identity, creating a website, brand story, and launch campaign. Or maybe you don’t know where to start. Either way, there’s a solution. Phone a copywriter. Why? Because potent, fantastic, awesome, highly effective copywriters are a beautiful mix of problem-solver meets poet. They answer customer needs and generate customer demand. They position your business and brands so that you look the part. They strive for excellence and brilliance.
On a good day they’re strategically-driven creative bloodhounds. On a bad day, they’re useless and suffer enormous anxiety, depression, and feelings of being utterly worthless. Thankfully, these days are few and far between. However, even on a bad day they know how to get Joe and Sandy Soap to exchange their money for your product. They’ll assess your company, service, or brand, analyse your customer needs and desires, then start asking a lot of questions along these lines…
How do we make ourselves stand out from the competition?
How can we create something new, fresh, relevant, valuable, interesting, unique, and desirable?
What’s our distinctive point of difference?
What qualities, benefits, advantages do we possess that will appeal to our customers?
Who are our competitors? What are they doing right? How can we do better than them?
Once question time is over, they’ll start the battle for the hearts and minds of your market on your behalf. It is never a pretty sight. Cold cups of coffee, half-eaten pizza, walls and floors littered with scribbled notes. Ideas, insights, words, phrases, sentences, headlines. Doodles. The wastebin becomes a makeshift basketball hoop for rejected work. Meatloaf’s ‘Bat out of Hell’ makes an air-guitar comeback with a has-been broom during a moment of sheer, frustrated, creative-block madness. This, all in the name of taking your business, your brand, your name to the next level. To help you sell. Profit. Grow. Succeed.
It’s a war zone out there. Great copywriters understand this. They’re in it to win the battle and the war for your customer’s attention, time, loyalty, and money. They take aim with precision to create and build perceptions that carry immense sway and weight. Their mission is to turn these perceptions into reality. They are indeed the Influencers who influence Influencers.
As the custodian of your brand, there is a lot you can do. However, there are some parts of your business that you should step back from, delegate or outsource. The expertise of a copywriter is one of those parts.
Create a relevant business or brand name that identifies and differentiates you from your competition.
Generate awareness about your business.
Create a unique and enduring image in your area of expertise.
Educate people to understand your brand, relate to it, and adopt it.
Position your brand as desirable to your market by making it stand for something.
Make your brand connect on a personal level by creating a distinct personality (is your brand spontaneous, luxurious, adventurous, innovative, inspirational?)
Position your brand to be perceived as superior to competitor brands.
Craft and communicate your claims and promises – and then reinforce them over time.
Ultimately, your success will depend on many factors. Like any competitive contest, you will need an ongoing plan. You will need to outthink, out-move, outwit and outplay the opposition. An experienced copywriter is not simply your play-maker. He’s your game-changer. You can never quite predict what he’s going to do. Sometimes, he’s not even quite sure himself. But when he makes that play, he plays to smash that ball out of the park. That’s why you hire a copywriter. So that you can dream big. And win. It’s game-time! Call me.