OWN YOUR AWESOME
AND START ENGAGING
I write dynamic, engaging copy that gets your business or brand noticed. SEO web pages, blog articles, social media posts, corporate brochures, flyers, newsletters, staff communication, product names and descriptions, company profiles and call-line scripts.
Who have I written for? It’s a very, very long list, but here are a few of the companies and brands I’ve been fortunate enough to be involved with: Vodacom, Engen, Guinness, Nederburg, Liqui-Fruit, Simba, Jordan Shoes, Three Ships Whisky, Richelieu Brandy, Clicks, Woolworths, Yardley, Dairybelle, Sasko, Cape Town Tourism, Team Shosholoza, MDot, Sanlam, Old Mutual, Bidvest Life, VISA, Coca-Cola, ShowMe.
BE BRAVE, BE STRONG
BE YOU
Writing conversion-focused, strategically sound copy that educates, informs, entertains, persuades and ultimately engages and connects with your market is no easy task. I’ll help you reach those potential new subscribers, gain exposure for your launch, boost engagement, fascinate your followers, generate leads and create sales. I’ll pull together the big picture for you so that it’s clear, concise, succinct and flows.
CREDENTIALS
A pdf offering examples of my lifestyle photography and copywriting projects.
ON BRIEF. ON DEADLINE.
Creating a brilliantly successful business is an art. It takes time. Vision. Thought. Hard work. Whether you’re a bustling boutique, a small home-based start-up, a busy blogger or an agency needing concept-driven copy, I’ll help you say it loudly and proudly. From simple sales e-mails to heavyweight annual reports, to conversational copy, I write it with authenticity, positioning you with the style and tone best suited to your business.
WHAT I WRITE
WEBSITE COPY
What is your online success strategy for the new normal? Is your website or blog content really in line with how your readers are thinking and reacting right now? I’ll write you innovative content to help you stimulate interest and play your A-game.
E-MAIL COPYWRITING
Convey your value via e-mail messaging so that you start speaking to people on a more personal level, get responses and begin creating relationships that actually count. You be the fearless entrepreneur. I’ll be your prize-fighting wordsmith cornerman.
NEWSLETTERS
You’re getting the word out to your customers, but are you getting the word in to your staff? I’ll craft your copy so that you share your successes and ideas, highlight new clients, welcome new employees and cultivate a strong company culture. Easy really.
ADVERTORIALS
What can you say about your business in 500 – 700 words? A lot actually! Interesting, creative, well-considered advertorials give you cost-effective, highly qualified leads by driving people to your website. Fact. Ready when you are.
STAFF COMMS
Staff memos, incentives, competitions, promotions, motivational letters, crisis management communication, policies, procedures, training scripts and manuals – I write them all, I write them quickly, I write them with honesty, transparency and heart.
CUSTOMER COMMS
Product updates, launches, invitations, specials, promotions, SMS texts, phone line and call centre scripts, CRM messaging. If your written communication feels stilted, overly-formal and unduly scripted, let’s change it to real, personal and relevant.
PAY-OFF LINES
Competition is fierce out there and you need to arm-wrestle your way into grabbing your piece of the pie. So what are you saying about your brand? Are you inspiring? Motivating? Calling people to action? How are you being perceived as different from your competition? You should probably call me.
GHOSTWRITING
If you want someone to write on your behalf, hire an assistant. If you want someone to create and craft text using your voice, your nuances and your key attributes all in your tone, then hire me. I’ll bring additional perspectives, thought-provoking questions and challenge you to dive deeper into your ideas, concepts and subject matter.
ONLINE ADS
Hitting the ball out of the park with strategically and creatively written Facebook, Instagram and Twitter ads is an art. You can bang a few out yourself and hope for the best. Or you can throw the challenge my way. 58 800 hours of writing experience (give or take a few hundred hours) in every word.
PROOFREADING
The biggest problam with mistakes is that they happen – and they hapen all to often. Spacing errors; speling mistakes, grammmatical issues, punctuation glitches. I’ll proof-read that annual report, presentation, and and that thesis. So how many errors did you spot in this paragraph?!?’
BLOG CONTENT
Who your business is, what its achieved, what it offers, where its going. And of course, what it says. What you say and how you say it is going to largely determine who sees you and more importantly, who connects and interacts with you. I’ll craft your blog content, positioning you as a thought leader in your industry.
RECRUITMENT ADS
Put yourself in the shoes if your potential employee. How does your recruitment ad sound? If it says something about ‘being a self-starter, highly motivated individual who is good with people’ you’re doing it all wrong. Call me and let’s get you selling that job to the correct candidates.
